Sunday, May 18, 2014

Digital vs. Physical: Music

This is Part 3 of my “Digital vs. Physical” series. For those just joining, that have not read the prologue post, this series is about digital and physical media, such as games and music, and TV shows. 

To be honest, I personally feel like there is very little to debate about for this topic. Seriously. In many ways I would consider music and audio based media to be trailblazers for digital content. When Napster was released in 1999, it took off relatively quickly, for the time. It allowed users to download MP3 files of their favorite music via P2P network. By January of 2001, it had over 10 million users.
Napster was closed down by a court order in the summer. However, digital music continued in the form of Apples iTunes service. While it was best used with Apple devices, such as iPods, iPads, and iPhones, it still garnered attention (and use) from consumers on every platform. In February of 2013, Apple celebrated 25 billion songs sold. In fact, at the time Apple claimed that over 15,000 songs were being downloaded per minute.

I remember 15 years ago, when CD's were the preferred means of getting your music fix. It was what felt like a million times better than cassettes. Even in high school, August 2005 - June 2009, CD's were the "it" medium for music. Sure, many people had iPhones and iPods, as well as Sony Erickson Walkman, and even a few Zunes, but most of the people I knew still used CD's. In college I noticed the quick transition from CD's to downloaded music. But is purchasing a digital copy really the best solution? 

Over the past few years there has been a tremendous push to transition from downloading music and paying per song or album, to streaming. Sure, in some cases we still download the music for offline enjoyment, but we don't expect to pay per song all that much anymore. Here are the 13 most well known streaming services (some, like Xbox Music will allow you to download the music for offline listening). 
Catalog Quality Platforms Price
Beats Music 20m 320 Kbps Android, iOS, Web, Windows $10/mo.
Google Play 20m 320 Kbps Android, iOS, Web Free or $10/mo. extras
Grooveshark Unknown Unknown Android, Web Free w/ads, $6/mo., $9/mo. mobile
iHeartRadio 15m Unknown Android, BlackBerry, iOS, Web, Windows, Xbox Free
iTunes Radio 26m 256 Kbps Apple TV, iOS, OS X, Windows Free w/ads or $25/yr
Last.fm Variable 128 Kbps Android, iOS, Linux, OS X, Windows, Sonos, Web Free or $3/mo. extras
Sony Music 25m 320 Kbps Android, iOS, PlayStation, Web, TVs $5/mo. or $10/mo. mobile
Pandora 1m 192 Kbps Android, BlackBerry, iOS, Roku, Sonos, Web, Xbox Free w/ads or $5/mo.
Rhapsody 32m 192 Kbps Android, iOS, Web, Windows, Xbox $10/mo.
Rdio 20m 192 Kbps Android, BlackBerry, iOS, OS X, Web, Windows $5/mo., $10/mo. mobile, $18/mo. family
Slacker 13m 128 Kbps Android, iOS, Web, Windows, Xbox Free w/ads, $4/mo., $10/mo. extras
Spotify 20m 320 Kbps Android, BlackBerry, iOS, OS X, Windows $10/mo.
Xbox Music 30m 192 Kbps Android, iOS, Web, Windows, Xbox $10/mo., $60/yr for Xbox Live to listen on Xbox

Chances are, no matter which service you pick, you'll find plenty of your top music picks available. Services like Google Play, Spotify and Xbox Music often times add music right as it becomes available (personally, I have never been unable to find a song I am looking for). Streaming services offer such a wide variety. Even if you only listen to 15 new songs a month, you're going to at least break-even in terms of getting a digital copy or streaming, over purchasing an actual CD. 

To add further fuel to the "digital" fire, podcasts really weren't something you could get with cassettes and CD's. iTunes and Xbox Music allow you to download (and at least with Xbox Music, stream) podcasts from multiple devices, without having to pay per podcast episode. This has been one of my personal biggest draws to digital audio media (if you haven't checked out "We're Alive", you really should!). 

Okay, sure, there are still a few times you may want to pickup a physical copy of music, such as the Wu-Tang's Secret Album. Or maybe if you have a multi-CD changer, or just plain prefer CD's. But personally, I have found that fewer and fewer people even consider using CD's. It used to be that CD's were a hit on long drives, such as road-trips. But now, it's cellphones and MP3 players. Even if your car doesn't have built in support for playing media from phones and MP3 players, there are cheap workarounds (such as cassettes with an auxiliary cord for your mobile device). This is probably the only point in this series where I will say this: Physical versions of audio based media is all but dead, in the eyes of the average and modern consumers. 

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